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Belif Expands US Retail Presence

Ulta to carry LG H&H's k-beauty skin care line.

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By: Christine Esposito

Editor-in-Chief

LG Household & Healthcare’s Belif skin care line is expanding its retail presence in the US.  The brand's “bomb” moisturizers have sold more than 6 million units worldwide and continue to grow in popularity globally, according the K-beauty brand, which will introduce its Aqua bomb and Moisturizing bomb, along with other hydrating skincare products in-store and online at Ulta Beauty. The initial roll out will be targeting to reach almost 300 doors by the end of Q1 in 2020, accordi...

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